Reading Four

      This reading was very helpful in talking about the reality of illustration as a career. It opened opened up addressing the idea of having a business plan, how you are going to manage being a successful illustrator. It related a lot to our design briefs that we do in class. However, this got into more detail addressing various categories such as marketing strategies, management, operations, finances, etc. Below they are each summarized:

      Marketing strategies questioned how an illustrator might get their name out into the business and or art world. It suggested ideas of a website, physical portfolios, promotional material, illustration annuals, etc.
     Management and team brought up idea of how one might run their business. It listed various pros and cons of having a manager or agent to represent you. One big pro for this is they would handle all the paperwork for the illustrator, allowing them to focus more on the work. However, one big con is the obvious cost of having an agent. Usually, they take 25-30%  of each artwork.
     Operations talked about how as an illustrator, one is going to work. Do you get a home office, allowing you to work at your own steady pace? Do you get a shared studio where there is a positive work environment and others to critique you? It is all up to each individual.
     Finances obviously addresses perhaps the biggest factor in becoming an illustrator: money. It talked about breaking down the financial needs required for all of the above factors as well as profit and cash flow, taxes, and adapting to the changing game of the art world.

   Overall, the reading was rather helpful because it helps the reader realize all the outlying factors that influence someone becoming and illustrator. Its not all easy fun and games. It can be a crazy and busy lifestyle from the sounds of it. You are always on the move and always competing.

Signified Portrait



Rough Illustration


Tight Illustration


Tight Illustration Revised

Final Illustration: Graphic
Final Illustration: Smooth


Semiotic Model